Cross Hotels and Resorts continues expansion into global visitor hotspot, Phuket

Promthep Cape, Phuket

Flight Centre Travel Group’s hotel management business Cross Hotels & Resorts has continued its strategic expansion into the global visitor hot spot of Phuket, announcing today its third hotel management agreement on the Thai island.

Phuket has been included in the ‘World’s Best Places to Visit’ and ‘Best Places to Visit in Asia’ 2019 rankings released by U.S. News & World Report. Phuket was ranked number eightout of 30 in the ‘World’s Best Places to Visit’ list and number threeout of 15 in the ‘Best Places to Visit in Asia’ list.

Cross Hotels and Resorts is very pleased to announce the signing of a hotel management agreement with PT Three Land Co Ltd for its third Phuket property, X2 Vibe Phuket Patong Center.

The hotel enjoys a strategic location in the centre of Phuket Patong Beach. Set to open in mid-2021, it is only 50-minutes’ drivefrom Phuket International Airportand a10-minute walk to Patong Beachand the bustling Bangla Walking Street.

X2 Vibe Phuket Patong Center offers 323 guestrooms, all day dining restaurants, café and bar, meeting roomandfitnessfacilities. Key featuresinclude specially designed family rooms and state-of-the-art kids club, large, adult swimming pool with sunken DJ Bar, underwater speakers, relaxing music and cocktails.

The announcement follows the successfuldebut of X2 Vibe Phuket Patong in September 2018and the signing of Away Phuket Le Coral in May 2019.

X2 Vibe Phuket Pating ExteriorAway Phuket Le Coral Sunset

X2 Vibe Phuket Patong is perfectly located close to key tourist attractions, large shopping mall and a two-minute walk from the beach. It features 136 modern rooms andvillasand facilities includinglarge central swimming pool and sundecks,spa, fitness center, restaurant,bar and meeting facilities.

Away Phuket Le Coral currently undergoing renovationwith completion scheduled for late this year. Located in Natai Beach area of Phang Nga Provincethe hotel isonly 40-minute drive from Phuket International Airport. Featuring 58 suites, itoffers guests the experience of unspoilt nature and a beautiful, peaceful and relaxing atmosphere complete with private beach stretching along the Mangrove Forest Reserve. Highlights includenature inspired designer rooms, spectacular sea view infinity pool, restaurant and bar, spa, island tours, treksthrough virgin jungles and rafting adventuresalong scenic lakes and rivers.

Cross Hotels and Resorts Managing Director Kent Davidson said the company was very pleased to be signing its third hotel in Phuket within the past 12 months.

“It is a significant milestone to be adding X2 Vibe Phuket Patong Center to our growing portfolio of hotels in Phuket –officially recognised as one of Asia and indeed the world’s best places to visit,’’ Mr Davidson said.

"It reinforces that we are delivering on our stated developmentaspirations of acquiring quality hotels with large inventories in the world’s most popular visitor destinations and gateway cities.

“Phuket has been clearly identified as a key target destination for Cross Hotels & Resorts now and into the future,’’ he said.

Cross Hotels and Resorts CEO Peter Lucas said the company was passionate about delivering unique commercial solutions for hotel owners and enriching experiences for our guests.

“We operate distinct and aspirational brands for scalable and sustainable growthand have a strong pipeline of future acquisitions in place.

“The signing of our third hotelin Phuket is very exciting and only the beginning of what we have instore for this thriving global destination,” he said.

Cross Hotels and Resorts currently operates 25 hotels across three distinct brands; X2, X2 Vibe and Away in Thailand, Vietnam and Indonesia.

Back to press room